Welcome to Applejack Hospitality & Consultancy - a boutique Sydney based hospitality group founded by Ben Carroll and Hamish Watts in 2011.

Combining 35 years of experience in hospitality, the passionate duo are determined to challenge the status quo and lead the industry by delivering unique venues to bring people together, and create unforgettable experiences.

Achieving their goal to open five venues in five years, Applejack now consists of five venues: The Botanist Kirribilli, SoCal Sydney, The Butler Potts Point, Della Hyde and Endeavour Tap Rooms. Applejack also offers partnership and consultancy services, launching Hacienda with Pullman Hotels (2016) and currently working with Veriu Hotels and Harbour Rocks Hotel.

Customer service is top priority, with a commitment to quality and accessible products. With a strong focus on style and design, attention to detail is the key when creating the Applejack impact.

Solidifying its position as a key player in the Sydney hospitality industry, Applejack has no intention of slowing down!